Many new freelancers price their work based on what feels comfortable to charge rather than what the work actually costs them in time, taxes, and business expenses, which often leads to underpricing.
A useful starting framework is to calculate your desired annual income, add estimated taxes and business costs, then divide by your realistic billable hours, since freelancers rarely bill 100 percent of their working time. This tends to produce a rate noticeably higher than an intuitive guess.
Rates can and should evolve as experience and demand grow. Reviewing your pricing at least once a year, rather than leaving it static indefinitely, helps ensure your income keeps pace with your actual value. This is general education, not personalized business advice.